Faced with the ubiquitous two-dimensional code, you will immediately pulled out cell phones to shoot it? Prior to the arrival of the era of micro-channel marketing, said the voices, many companies scrambling to join the micro-channel public account platform to create their own micro-enterprise channel marketing channels. But how the specific effects? So far the micro-channel marketing companies still have not seen large-scale successful model that can be replicated. Micro-channel public platform for marketing is not the best way. Micro-channel marketing presence in the end is what? Micro-channel public platform high heat, but the actual marketing effectiveness and user stickiness lower than expected. Since the micro-channel in August 2012 launch of the public platform, for the business in terms of public accounts it has almost become a micro-channel marketing standard. Individuals and organizations can create micro-channel public accounts, through text, images, voice and users a full range of communication and interaction. But in this process, "spam" bombing marketing of risks attendant. Part of the business to the public micro-channel platform regarded as "marketing artifact," find ways to expand the number of users, and then push the daily lot of irrelevant information to the user, so the user experience greatly reduced. Data show that nearly ninety percent of users through the micro-channel half years, accounting for 88.3%; wherein the occasional user of the largest micro-channel public platform, accounting for up to 42.5%, the public often use micro-channel platform users accounted for 24.1% . Analysts believe that the high degree of user interest micro-channel public platform, but the actual number of active users is not particularly desirable. Micro-channel public platform high heat, but the actual marketing effectiveness and user stickiness lower than expected.